FOR IMMEDIATE RELEASE

Kinetico^® Names New Vice President and General Manager for Europe

Bernhard Scholten Selected to Drive European Growth

NEWBURY, Ohio—Kinetico Incorporated, a leading manufacturer of water treatment systems based in Ohio, announces the appointment of Bernhard Scholten as vice president and general manager for its European operations. Scholten comes from Monitor Company, a global growth and strategy advisory firm with locations around the world. Scholten was based in Madrid, Spain, and co-founded Monitor's office in Mexico. The appointment is the beginning of Kinetico's organizational corporate restructuring in Europe and reflects its focus on driving new European business.

"Kinetico has assessed its opportunities in Europe and is dedicating resources and initiatives to help the company reach its sales potential in European markets," states Shamus Hurley, Kinetico's president and CEO. "Bernhard's strong strategic background and leadership skills, complemented by his strength and knowledge of European markets, will help Kinetico win in this space," Hurley adds.

Scholten has proven success in business-to-business competitive strategies. His understanding of critical sales and marketing issues facing Kinetico and the European market make him the ideal choice to lead Kinetico's European growth initiatives.

Scholten graduated with a master of economic sciences degree from Erasmus University in Rotterdam, The Netherlands, and holds a master of business administration from IESE Business School in Barcelona, Spain. With previous experience in the water industry and work in the textile and fragrance industries, Scholten will easily make the transition to his responsibilities at Kinetico.

Kinetico Incorporated
Headquartered in Newbury, Ohio, U.S.A., Kinetico is a leading manufacturer of water treatment systems. An extensive network of Kinetico dealers serving residential and light commercial customers has helped more than a million people in nearly 100 countries experience the benefits of better water. Industrial customers utilize Kinetico's unique technology for water recycling, hazardous waste minimization, metals recovery and high-purity water production. Kinetico also applies unique filtration technology to small, municipal water treatment systems. Since 1970, Kinetico has prided itself on creating unique water treatment systems that serve customers in an expanding variety of residential, commercial, industrial and municipal applications. The company also has offices and facilities in the United Kingdom, Canada, France and Denmark. Further information is available at www.kinetico.com.