FOR IMMEDIATE RELEASE

Kinetico Appoints Seasoned Marketing Executive to Newly Created CMO Position

Toby Thomas Selected to Drive New Growth Opportunities

NEWBURY, Ohio, Sept. 9, 2009—Kinetico Incorporated, a leading manufacturer of water treatment systems based in Ohio, announces the appointment of Toby Thomas as chief marketing officer. Thomas comes from Monitor Group, a global growth and strategy advisory firm in Cambridge, Mass., and brings with him more than 24 years of practical experience addressing the most difficult marketing, branding and sales challenges, developing breakthrough growth programs, and creating robust commercial strategies. The appointment reflects Kinetico's commitment to its global marketing initiatives.

Thomas has driven growth for leading companies, large and small, in an array of industries including technology, industrial, life sciences, consumer products, financial and business services. Responsible for Kinetico's marketing, product management, business development and customer interface, his practical expertise in bringing products and services to market along with his engineering background will benefit the company as it strives to grow the core business, introduce innovative new products and exceed financial goals.

"Toby's track record in bringing marketing insight full circle with products and services that drive value, growth and increased customer activation will serve Kinetico well," states Shamus M. Hurley, Kinetico's president and chief executive officer. "The combination of Toby's marketing skill and Kinetico's deep intellectual capital in the water treatment arena is a powerful and competitive advantage for our stakeholders."

With a master's degree in business administration from the Harvard Graduate School of Business Administration, Thomas also holds a bachelor of science with honors in chemical engineering from Queen's University in Kingston, Ontario. He has lived in many regions of the world and has recently relocated to the Cleveland, Ohio, area.

"I am very excited to be a part of the Kinetico team," says Thomas. "The changing dynamics and fundamentals of the water market create new and attractive opportunities for Kinetico. I look forward to working with our partners to create even more valuable products and services for our customers and drive future growth."

Kinetico Incorporated
Headquartered in Newbury, Ohio, U.S.A., Kinetico is a leading manufacturer of water treatment systems. An extensive network of Kinetico dealers serving residential and light commercial customers has helped more than a million people in nearly 100 countries experience the benefits of better water. Industrial customers utilize Kinetico's unique technology for water recycling, hazardous waste minimization, metals recovery and high-purity water production. Kinetico also applies unique filtration technology to small, municipal water treatment systems. Since 1970, Kinetico has prided itself on creating unique water treatment systems that serve customers in an expanding variety of residential, commercial, industrial and municipal applications. The company also has offices and facilities in the United Kingdom, Canada, France and Denmark. Further information is available at www.kinetico.com.